Turning Clicks Into Conversions
Paid ads management across Google Ads, Meta, Bing, and LinkedIn — maximising your ad spend for measurable results.
What Is Paid Ads Management?
Paid ads management is the process of setting up, running, and optimising online ads to get the best results for your business. In the fast-paced world of digital marketing, every click counts. With years of experience in managing successful campaigns across Google Ads, Meta, Bing, and LinkedIn, I'm here to help you maximise your ad spend and drive measurable results.
How It Works
The Audit
Uncovering Instant Improvements
We'll kick things off with a comprehensive audit of your existing ads, diving into performance metrics to spot immediate opportunities for impact. If you haven't started running ads yet, no worries — I'll review your business goals and objectives, ensuring that every penny you spend is aligned with the right keywords and channels. This audit will serve as the foundation for a tailored action plan, complete with a timeframe and quote. And the best part? This audit is free, following our initial chat to determine if we're the right fit.
The Setup
Building or Restructuring Your Ad Campaigns
Once we've mapped out the strategy, I'll either create new ads from scratch or restructure your existing campaigns to ensure maximum effectiveness. This process typically takes 2 to 4 days of dedicated project work. I'll set up highly targeted campaigns with high-quality ad copy, valuable keywords, and advanced ad techniques. By leveraging tools like Search Term Reports, conversion tracking, and negative keywords, I'll layer your campaigns with strategic efficiencies that drive results.
Ongoing Management
Optimising for Continued Success
After we're satisfied with the initial setup, we'll transition into the management phase. This involves 2 to 4 days each month focused on continuous optimisation. I'll hunt for new opportunities to enhance performance, run strategic experiments to refine targeting and messaging, and provide you with a monthly insights report. We'll go over this report together during a video call, ensuring you're always in the loop and confident in the direction we're heading.
What People Are Saying
"Lucinda's marketing expertise is unmatched. She combines deep strategic insight with a hands-on approach, delivering results that consistently exceed expectations. With the rare ability to merge creative flair with analytical precision, she brings both right-brain innovation and left-brain logic to every challenge which is both unusual and extremely useful for any business."
Linda Blank
COO
Let's Talk
Ready to make your marketing work harder? Drop me a message and let's figure out the best way to grow your business together.