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COPY THAT CONVERTS

From blogs to buttons, I write to convert.

make every word count.

I make sure every piece of copy, from blog posts to call-to-action buttons is crafted with conversion in mind. i write not just to engage, but to drive action.

what i write

BLOGS & EDITORIAL

Engaging Content Creation: I develop well-researched and compelling blog posts and editorials that captivate readers, establish authority, and encourage sharing, driving more traffic to your site.

WEBSITE COPY

Conversion-Focused Copy: I write persuasive website content that clearly communicates your value proposition, guides visitors through their journey, and prompts them to take action.

LANDING PAGE COPY

Action-Driven Messaging: I craft high-converting landing page copy with a strong call-to-action, persuasive elements, and clear benefits to maximise lead generation and conversions.

AD COPY

Compelling and Concise: I create ad copy that grabs attention quickly with impactful language, clear benefits, and a strong CTA, optimising for higher click-through rates and conversions.

SEO OPTIMISATION

Keyword-Rich Content: I’ll integrate relevant keywords and phrases seamlessly into your copy to improve search engine rankings, attract targeted traffic, and boost online visibility.

SOCIAL POSTS

Engaging and Shareable: I write social media content that resonates with your audience, encourages interaction, and drives engagement, helping to build your brand’s online presence.

Hi there 👋

I’m Lucinda—a Fractional CMO and marketing pro with over a decade of helping businesses scale. My mission? Helping leaders like you succeed with smart strategy, real engagement, and data that delivers results.

I work with people who:

  • Feel lost on where to even begin with marketing.

  • Are pouring money into marketing but not seeing results.

  • Aren't sure who their real target audience is.

If that sounds familiar, let’s chat. Book a free, no-strings-attached 30-minute call today, and let's see how we can unlock the next level of growth for your business.

  • What people are saying

    “Lucinda’s marketing expertise is unmatched. She combines deep strategic insight with a hands-on approach, delivering results that consistently exceed expectations. With the rare ability to merge creative flair with analytical precision, she brings both right-brain innovation and left-brain logic to every challenge which is both unusual and extremely useful for any business.”

    Linda Blank, COO

  • What people are saying

    “I worked closely alongside Lucinda for a decade, five years of which was in partnership successfully launching and scaling an event tech start-up in New York City. Consequently, I have witnessed first-hand the positive impact she has on any business she is a part of. Lucinda is one of the most commercially minded, proactive, capable and resourceful human beings I have ever met. She is tenacious, smart and meticulous. If she comes across any aspect of skill or knowledge she does not know, not only will she learn it, she will master it (at an annoyingly rapid rate!) Her work ethic and commitment to whatever project she is working on is laser-focused and there are few people I have met in my career that I trust or respect more. If your goal is to find someone who will tangibly impact your strategy whilst driving rapid revenue growth, you are in the right place.”

    Gemma Scholz, Client Services Director

  • What people are saying

    “Lucinda’s strategic insight and ability to turn challenges into opportunities are qualities I’ve always admired. Anyone looking to elevate their marketing efforts would be lucky to have her on their team.”

    Kerry McClelland, Managing Director